The ego can be a thing of terrible beauty – rampantly cocksure one moment, fragile as parchment the next.
It is capable of inspiring and propelling us to moments of true greatness, leaving others around us lost in the backwash of its afterburners. And then, in a blink-and-you’ll-miss-it instant, it can plunge us into self-doubt and self-loathing.
Ego defines our emotional and psychological essence, a wild animal that paces the cage we lock it in. We feed it and it grows. We starve it and it shrinks. We neglect it and it becomes savage.
Often, its food of choice – or, perhaps more accurately at least, the diet we choose to feed it – is the app...