Do You Know The Value of ‘Brand You’?

Do You Know The Value Of Brand You?

Ask the owner of any successful business what their most valuable asset is and the smartest among them will give you a one-word answer: brand.

Brand is not a one single thing; it’s a collection of attributes – some physical, some material, some emotional – that together create the relationship that exists between a business and its customers and clients.

Any business that understands its market will invest in developing and defining its brand – and it will (or should) go to extraordinary lengths to protect it.

The reason is quite simple: a business’s brand represents the personality of that business, and personality is about values, ethos, ambition and loyalty.

If I asked you what brands you admire, there’s a good chance some familiar names would make the list.

Continue reading…

It’s Not About Belief, It’s About Willingness

Jeopardy

We hear a lot about self-belief in relation to ambition and achievement these days, don’t we? It’s almost as if willing ourselves to succeed is the only ingredient we need to not just reach for the stars but also grab and keep them.

This is especially true when it comes to business. There isn’t an entrepreneur alive who hasn’t either read or been told at some stage that all he or she needs to do is believe in themselves.

If only it were that simple, right?

A healthy dose of self-belief and rhino-thick hide certainly go a long way to helping people achieve their goals, whether in business or in life.

If you started a healthy eating programme believing you were never going to succeed, you’d simply order in another pizza and veg out on the sofa. If you didn’t believe you could pass your driving test, you’d simply shrug resignedly and renew your Oyster card.

Continue reading…

Does The Financial Wellbeing Of Your Business Mirror The Mental Health Of Your Team?

London Cityscape At Sunset

On Monday I had the privilege of being asked to lead a session on mental health in the workplace for the TruMunity Unconference in London, a recruitment event for HR leaders and recruitment professionals with informality and learning at its heart.

When thinking about what to talk about, I kept coming back to the role business has to play in tackling the mental health crisis the UK faces.

A study into wellbeing in the workplace recently estimated that around 97 million work days are lost each year in the UK to mental health issues.

Imagine the impact of that figure for a moment. It equates to more than a quarter of a million years. And if you’re having trouble processing that, it’s around 50,000 years longer than we’ve been on the earth.

Continue reading…

Additional Credits

Video by Weeks360.

Photography by Liz Bishop Photography.

Production by Mark Norman at Little Joe Media and Joanne Brooks.

Hair by Jonny Albutt.

Make up by Olly Fisk and Nabeel Hussain.