Do You Know The Value of ‘Brand You’?

Do You Know The Value Of Brand You?

Ask the owner of any successful business what their most valuable asset is and the smartest among them will give you a one-word answer: brand.

Brand is not a one single thing; it’s a collection of attributes – some physical, some material, some emotional – that together create the relationship that exists between a business and its customers and clients.

Any business that understands its market will invest in developing and defining its brand – and it will (or should) go to extraordinary lengths to protect it.

The reason is quite simple: a business’s brand represents the personality of that business, and personality is about values, ethos, ambition and loyalty.

If I asked you what brands you admire, there’s a good chance some familiar names would make the list.

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The Truth Behind The Triple Smackdown

The Truth Behind The Triple Smackdown

Here’s the truth about life. Sometimes it turns up wearing camouflage gear and a balaclava, armed to the teeth and hell-bent on hurting you.

Or at least, that’s what it feels like.

We all experience this at least once in our lives. And if it only happens once, then consider yourself fortunate, because it happens to most of us more than once.

This is the moment where everything seems to be going well and apart from the minor day-to-day issues everyone’s dealing with all the time, there’s not much to distract you from the rather pleasant job of enjoying life.

And then, suddenly, everything seems to go to hell in a hand cart in a very short time.

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Trauma Is Chemistry

Ice Cube In Flames On A Spoon

Hands up if you ever played doctors or nurses – and focus at the back, there … we’re talking about role-play when you were six, not cosplay when you were, well … older (that’s a whole different article).

Most of us acted out the part of a doctor or a nurse or a dentist when we were kids, and I bet that even though you probably won’t remember or associate it in this way, when you did, it was often just after an appointment with your own doctor or dentist.

More than that, I’d be willing to stake a little money on the fact that on those occasions, you acted out whatever treatment you’d just received. An injection, maybe. Or drilling a tooth.

Even now, you probably think that was just a simplistic process of taking a ‘new’ childhood experience and contextualising it in your own relatively new world.

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Why It’s OK To Just Tell People To F*** Off

Shutterstock 648177022

When you ask most people what advice they’d give to their younger self, you tend to hear a lot of words from the self-affirming end of the spectrum: be more confident; trust yourself; be proud of who you are; be true to your own beliefs. Etcetera, etcetera, etcetera.

When Michelle Lee, a feature writer with New York’s Allure magazine, asked Dame Helen Mirren the same question as part of a press junket for her new movie The Leisure Seeker a couple of years ago, she was probably expecting something equally inclined to the gently persistent art of self-validation.

What she got instead was, in true Mirren style, something much more direct, though no less heartfelt:

“I’d advise her to tell people to fuck off more and stop being so bloody polite.”

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The Perils Of Co-Habiting With Your Hobby

Beautiful Landscape With Tree Silhouette And Reflection At Sunset With Alone Girl And Bike Under The Tree

“Well, there were three of us in the marriage, so it was a bit crowded.”

If you’re of a certain age, you’ll remember the famous (or perhaps infamous) Panorama interview that Princess Diana gave to Martin Bashir and that answer, in response to his question about whether she felt Camilla Parker-Bowles, now the Duchess of Cornwall, was a factor in the breakdown of her marriage.

Relationships can be crowded enough with just two people in them, never mind an unwanted interloper who sucks love and mutual respect from them. But it’s not always other people who overcrowd a marriage or long-term relationship.

Sometimes it’s obsession.

We all know someone who’s discovered a new passion. Their enthusiasm for whatever diversion they’ve stumbled across converts them into instant experts – crusading evangelists for whom every road leads to Damascus and the conversion of others.

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Are You ‘Fed’ Up With Twixtmas?

Female Feet Standing On Electronic Scales For Weight Control In Red Socks With Christmas Decoration

How are we doing over there? Have you managed to make a dent on the mountain of snacks and nibbles that made your cupboard look like a post-apocalyptic food store (who knew the shops would only be closed for just one day, right?)

If you’re like most of the country, you’re probably wedged into an armchair watching The Sound of Music (which, by the way, you hate), ploughing through a tin of Quality Street you don’t need or want – because, well, it’s Christmas, dammit! – and muttering darkly about losing weight.

Over the past few weeks there’s been a lot of online chat about exactly this subject. How to rid yourself of the extra pounds that pile on while you digest the aperitif that is Christmas and await the entrée that is New Year. A time of year known by some as Twixtmas and by others as the somewhat ruder perineum. Go ahead and look that up. We’ll wait.

It occurred to me that there was a common theme to all the social media, blogs and online articles, which was the assumptions they made about what causes weight gain and what motivates us to then lose it.

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Unwrap Your Zen This Christmas

Broken Christmas Ornament

Well done, you made it! To misquote John Lennon, another year over and a new one just about to begin. Now there’s just the tricky issue of Christmas to navigate and it’s plain sailing all the way into 2019, right?

Well, yes – but that’s easier said than done.

Over the last two weeks or so, I’ve seen quite a lot of stuff online about why Christmas is a terrible time of the year.

I don’t know, maybe the mood of the moment is to be fed up with life. I don’t know why that should be the case, and maybe we should blame Brexit for it, since that seems to be responsible for everything else that people perceive to be wrong in life generally these days.

I think for most people, Christmas is a wonderful time of year (though, as I said in the article I wrote this time last year, we should be careful about setting our expectations too high and constructing an ideal that the festive season will never match), but there’s no doubt that for others it can also be a something to be dreaded.

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No, really…. it’s absolutely OK to love who you are

Red Heart

The ego can be a thing of terrible beauty – rampantly cocksure one moment, fragile as parchment the next.

It is capable of inspiring and propelling us to moments of true greatness, leaving others around us lost in the backwash of its afterburners. And then, in a blink-and-you’ll-miss-it instant, it can plunge us into self-doubt and self-loathing.

Ego defines our emotional and psychological essence, a wild animal that paces the cage we lock it in. We feed it and it grows. We starve it and it shrinks. We neglect it and it becomes savage.

Often, its food of choice – or, perhaps more accurately at least, the diet we choose to feed it – is the approval and love of others. Our daily interactions with other humans – and machines, actually – can be boiled down into simple transactions of approval and disapproval, an ongoing exercise in the mutual business of validation, judgement, recognition and acknowledgement.

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Why This Government’s Stance On Mental Health Is Nothing More Than Tokenism

Have You Got A Mental Health Issue….Or Is It Your Lifestyle?

Doubtless the Whitehall apparatchiks thought themselves terribly clever when they sold the Prime Minister the notion that using World Mental Health Day to launch the Government’s new mental health would be a brilliant PR coup.

Enter Jackie Doyle-Price, stage political right. A junior minister within the Department of Health, Mrs Doyle-Price is probably more celebrated for her apparently bottomless supply of hairstyles than for any great political achievement in her 8-year Parliamentary career to date.

Yet this week she finds herself paraded before the world as the UK’s dazzling solution to the problem of suicide. Sadly, though, our very first Minister for Suicide Prevention is unlikely to be the last participant in a very grand tradition of political tokenism and bureaucratic grandstanding.

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Are You Dating From Defecit?

Um...no Picnic

In a shade over six months the UK will no longer be a member of the European Union. Whatever your view of that in principle, the matter of Britain’s membership is a debate that has long since been obsolete. Our love affair with Europe is in its death throes and come next March the political equivalent of a decree absolute will formally be signed by all parties.

Our departure is no longer about the financial terms of the divorce, either. 

Events over the weekend (which largely unfolded in The Daily Mail at the pen of Boris Johnson) and this morning, as it was revealed that at least 80 Conservative MPs will vote against Theresa May’s so-called ‘Chequers’ deal, have ensured that the immediate post-referendum arguments over whether or not the NHS would get another £350m a week are also now entirely moot.

The big question today is whether we will have any sort of formal relationship with the rest of Europe at all. 

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Additional Credits

Video by Weeks360.

Photography by Liz Bishop Photography.

Production by Mark Norman at Little Joe Media and Joanne Brooks.

Hair by Jonny Albutt.

Make up by Olly Fisk and Nabeel Hussain.