Stoptober challenges smokers to stay smoke-free for 28 days, because the evidence behind the campaign shows that’s the single biggest predictor of being able to quit smoking for good. This article looks at how hypnotherapy can help you get there and what a session involves.

Every October, the same question lands in my inbox more than any other time of year: does hypnotherapy actually work for quitting smoking?

Smoking is one of the hardest habits to break, precisely because it isn’t just physical. Nicotine withdrawal fades within days. The habit, the association, the hand-to-mouth ritual built into a hundred small moments of your day, that’s what tends to outlast the...

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