We’ve all probably experienced denial in some form or another during our lives. Maybe we’ve seen it in others, or maybe we’ve been ‘guilty’ of it ourselves, but whatever our experiences, most of us would agree it’s far from uncommon – and it takes on a myriad of forms.
Denial is ignoring that lump in the breast or developing mole on the arm, and pretending it’s nothing to worry about.
It’s throwing money at a lost cause in the misguided hope that you can recover a bad situation. Maybe it’s that ‘one last bet’ to get back what you’ve lost at the bookmakers, or maybe it’s the failing business that you keep pumping money into in the belief that tomorrow will be different.
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