Walk into any of the big three fast food restaurants these days and the chances are the emphasis will be on getting you in and out as quickly as possible.
The technology is designed to allow you to order your food, pay for it and then collect it from a collection point when it’s ready.
In possibly the only instance where it was actually ahead of the curve when it came to retail trends, this ‘convenience’ approach to buying was originally pioneered by catalogue store Argos.
On the surface, this ‘hit and run’ approach is a good thing when it comes to the fast food industry because in principle – and the words in principle are the kicker...









