There’s an awful lot of stuff that drifts into my inbox every day. Stuff that I probably signed up for ages ago – or, more likely – didn’t say no to when I should have done, most of which simply gets swiped to the bin.

But the other day, an email arrived with a subject line that caught my eye: 5 women on their “masturdating” rituals.

It came from Refinery29 UK, one of the few content platforms I do try to make time for if I can, by virtue of its ability to serve up thought-provoking articles that cause me to stop and reassess my world view.

And, let’s be honest, things don’t get much more thought-provoking than the notion of masturdating.

If you haven’t come across the term before (apologies for the unintended pun), then masturdating is the process of taking yourself out on a date, and it seems this is now an honest-to-goodness thing that many women appear to be enjoying on a global basis.

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