Doubtless the Whitehall apparatchiks thought themselves terribly clever when they sold the Prime Minister the notion that using World Mental Health Day to launch the Government’s new mental health would be a brilliant PR coup.
Enter Jackie Doyle-Price, stage political right. A junior minister within the Department of Health, Mrs Doyle-Price is probably more celebrated for her apparently bottomless supply of hairstyles than for any great political achievement in her 8-year Parliamentary career to date.
Yet this week she finds herself paraded before the world as the UK’s dazzling solution to the problem of suicide. Sadly, though, our very first Minister for Suicide Prevention is unlikely to be ...

