Giving birth is one of the most important and emotional moments in our lives as parents, so it’s understandable why many couples and, in particular, mums-to-be spend a lot of time and effort trying to ensure the birth of their child is the best possible experience.

First-time birth can be a daunting prospect. For the mother there is, among many other things, the fear of the unknown around the length and difficulty of labour and how any pain will be managed. But being scared, fearful or anxious about giving birth can have a negative impact on your body during pregnancy and labour.

Hypnobirthing teaches you how to achieve deep relaxation and use natural ways to work with your body to reduce the level of pain experienced during labour. The techniques can be used for all types of birth situations, even if medical assistance is needed.


The Hypnobirthing programme at Zoë Clews & Associates is led by our fertility and birth expert, Kristin Hayward, a fully qualified hypnotherapist who trained at the Institute of Clinical Hypnosis, London and now works with leading fertility clinics both in London and internationally.

Kristin’s hypnobirthing classes are a wonderful preparation for the arrival of your new baby, teaching highly effective breathing, relaxation, visualisation and hypnosis techniques that enable women and couples to have the easiest, calmest, safest and most comfortable birth possible to give their baby the best start in life. Partners are an integral part of the birth and learn how to best support the birthing mother with these powerful hypnobirthing techniques. The techniques are also life skills and are very useful once the baby has arrived.

Kristin offers support throughout pregnancy and birth, also supporting women who are finding the experience of carrying a child challenging for all sorts of reasons or who have had a previous difficult experience. It’s important to feel relaxed and positive during pregnancy for the baby’s benefit and for an easier birth.


Our birth sessions are personally tailored to you and offer the opportunity to address your own unique concerns and issues about pregnancy or birth. All her courses are accompanied by online resources and continued support if needed.

Whether you’re looking for a natural birth, are considering an elective Caesarean, a birth at home or you just think you may want some help along the way, Kristin’s hypnobirthing will provide you with all the tools and techniques you need to enjoy your special day and look forward to the birth of your baby – whether it’s your first or not – with confidence and excitement.

Our Hypnobirthing courses include email and telephone support for any extra questions you may have between or after sessions to ensure that you are fully confident to embrace and enjoy your birth experience, whenever, however, wherever your baby chooses to arrive.

What is Hypnotherapy for Hypnobirthing?

Hypnobirthing is a specialised birth preparation using hypnotherapy techniques designed to improve pregnancy and the experience of childbirth for expectant parents. By reducing, even eliminating, the level of pain experienced during childbirth, hypnobirthing empowers couples, particularly mothers-to-be, to approach this significant and emotional moment with greater confidence and positivity. A confident mother results in a much better birth experience as her baby will also feel confident to birth more quickly and easily.

Who is Hypnobirthing for?

Hypnobirthing is beneficial for all couples and expectant mothers, especially first-time parents who may find the prospect of childbirth daunting. Fear of the unknown, concerns about the duration and difficulty of labour, and anxiety surrounding pain management can be alleviated through hypnobirthing. Whether couples are preparing for a natural birth or anticipate the need for medical assistance, the hypnobirthing techniques are adaptable and can be applied to all birth situations.

Hypnotherapy For Hypnobirthing

How does Hypnobirthing work?

The Hypnobirthing program at Zoë Clews & Associates imparts invaluable skills for a smoother and more comfortable birthing experience. The program encompasses highly effective techniques such as breathing exercises, relaxation methods, visualisations, and hypnosis. Expectant mothers and their partners learn to collaborate, with partners playing an essential role in supporting the birthing mother during the process.

Benefits of Hypnobirthing

Hypnobirthing offers several significant benefits. By practising deep relaxation and employing natural approaches to manage pain during labour, couples can approach childbirth with a sense of empowerment and reduced anxiety. When the Mother is relaxed the baby is more likely to relax, making pregnancy easier and ensuring that the birth is as natural, quick and calm as possible. When a mother is anxious and tense her body will try to keep the baby inside for as long as possible as that is a safe space. Anxiety indicates to her baby that the outside environment may not be as ‘safe’. The techniques taught during the sessions lead to a calmer and safer birthing experience, mothers feel in control and the newborn is provided with the best possible start in life. Moreover, the skills acquired through hypnobirthing extend beyond childbirth, proving useful in many aspects of life beyond welcoming the baby into the world.

With a clinic conveniently based in the heart of Marylebone as well as the option to work online, we’d love to hear from you and answer any questions you may have about Hypnobirthing.

Feel free to get in touch with us for more information or book a session directly below. You can read our testimonials here.

Hypnobirthing FAQs

Hypnobirthing is an approach to childbirth that combines self-hypnosis, relaxation techniques, visualisation, and positive affirmations to promote a calm and empowered birthing experience. It aims to reduce fear and tension, manage pain, and facilitate a positive mindset during labour and delivery.
Hypnobirthing is generally considered safe when practised under the guidance of a qualified hypnotherapist. Side effects are minimal and usually related to temporary emotional release or heightened sensitivity. It is important to work with a reputable practitioner to ensure safety and effectiveness.
In hypnobirthing sessions, the hypnotherapist will teach you relaxation techniques, self-hypnosis, breathing exercises, and visualisation methods specific to hypnobirthing. You will learn how to enter a state of deep relaxation, release fears and tension, and embrace a positive mindset for childbirth.
The number of sessions required can vary depending on individual needs, prior experience, and comfort level. Typically, 2 or 3 sessions are recommended to learn and practice the techniques, gain confidence, and build a strong foundation for the hypnobirthing process.cover the techniques needed. Further sessions can be useful as support through pregnancy or to address particular issues.
The effects of hypnobirthing can be long-lasting, especially when practised consistently and reinforced through self-practice. The techniques and mindset cultivated during hypnobirthing can positively influence the childbirth experience and may also have a lasting impact on future pregnancies and births.
Hypnotherapy differs from traditional childbirth techniques by emphasizing the power of the mind-body connection. It focuses on relaxation, visualization, and positive affirmations to reduce fear, manage pain, and promote a calm and confident approach to labour. It complements other childbirth techniques by addressing the psychological and emotional aspects of childbirth.
Yes, hypnotherapy can help promote a more relaxed and comfortable birthing experience by teaching relaxation techniques, self-hypnosis, and visualization. It aims to reduce fear, tension, and anxiety during labour, facilitating a calmer and more positive atmosphere for both the mother and the baby.
Potential benefits of hypnobirthing include reduced fear and anxiety, increased relaxation, improved pain management, shorter labour, decreased need for medical interventions, enhanced bonding with the baby, and a more positive birthing experience overall.
Hypnobirthing can be suitable for most women, regardless of their birth plans or previous birthing experiences. However, it is important to consult with a hypnotherapist to assess individual circumstances, medical considerations, and determine the suitability of hypnobirthing for each woman.
Hypnotherapy assists in managing pain during childbirth by promoting relaxation, reducing fear and tension, and teaching self-hypnosis techniques. It helps women enter a focused and calm state of mind, enabling them to experience sensations during labour with a greater sense of control and reduced discomfort.
While hypnobirthing cannot guarantee the avoidance of all medical interventions, it can help reduce the need for some interventions by promoting relaxation, facilitating optimal positioning of the baby, and allowing the body to work naturally during labour. It encourages communication and collaboration with healthcare providers to make informed decisions.
Specific techniques used in hypnotherapy for hypnobirthing include relaxation exercises, self-hypnosis, breathing techniques, visualization, positive affirmations, and anchoring techniques. These techniques aim to induce deep relaxation, reduce fear and tension, and promote a positive mindset during childbirth.
Yes, hypnotherapy can be used for both natural childbirth and cesarean birth. In natural childbirth, it helps manage pain, reduce fear, and promote relaxation. In a cesarean birth, it can aid in reducing anxiety, promoting a calm atmosphere, and supporting a positive mindset during the procedure.
Yes, hypnobirthing with hypnotherapy is suitable for first-time mothers. It provides valuable tools, techniques, and support to help them navigate the birthing process with confidence, manage anxiety, and promote relaxation.
Hypnobirthing can be effective for high-risk pregnancies, but it is important to consult with healthcare providers and a hypnotherapist experienced in working with high-risk pregnancies. The techniques can help manage stress, promote relaxation, and create a positive birthing experience within the parameters of the individual's medical situation.
Hypnobirthing is generally considered safe and has minimal risks or side effects. However, individual experiences may vary. Some women may experience emotional release during sessions or heightened sensitivity. It is important to work with a qualified hypnotherapist and communicate openly about any concerns or experiences.
Hypnotherapy helps reduce anxiety and fear during childbirth by teaching relaxation techniques, visualization, and positive affirmations. It helps reframe negative beliefs, release tension, and foster a more positive mindset, allowing women to approach childbirth with greater confidence and reduced fear.
Yes, hypnobirthing can be helpful for women who have had previous traumatic birth experiences. It can assist in healing emotional wounds, releasing fear and tension associated with the previous birth, and empowering women to approach subsequent births with a more positive mindset and sense of control.
The birth partner plays an essential role in supporting hypnobirthing. They are encouraged to learn the techniques alongside the mother, practice relaxation exercises together, provide a calming presence during labour, and assist with guided imagery, affirmations, and maintaining a positive birthing environment.
Yes, hypnobirthing can assist with maintaining a positive mindset and visualization during labour. The techniques and practices learned in hypnobirthing help women stay focused, relaxed, and connected with their bodies and their baby, fostering a positive and empowering birthing experience.
No, hypnobirthing is not a substitute for medical support during childbirth. It is a complementary approach that can work in conjunction with medical professionals to support emotional well-being, pain management, and overall experience of childbirth. It is important to have a healthcare provider present for necessary medical care.
Yes, hypnobirthing can be combined with other childbirth preparation classes or techniques. It can complement other methods, such as Lamaze, Bradley Method, or childbirth education classes, by focusing on the psychological and emotional aspects of childbirth and providing additional tools for relaxation and pain management.
While hypnobirthing primarily focuses on the birthing experience, hypnotherapy can assist with promoting relaxation, reducing anxiety, and enhancing confidence, which can indirectly support breastfeeding and postpartum recovery. It can create a positive mindset and emotional well-being during the postpartum period.
Hypnobirthing supports the bond between the mother and baby by promoting a calm and gentle birthing experience. It encourages immediate skin-to-skin contact, early bonding, and an environment that nurtures the emotional connection between the mother and the baby.
Yes, hypnobirthing can be beneficial for women planning a home birth. It can help create a relaxed and comfortable atmosphere, manage pain, reduce fear, and provide emotional support throughout the home birth experience.
Hypnobirthing may not be appropriate in certain cases, such as high-risk pregnancies with specific medical complications or situations where immediate medical intervention is likely. It is important to consult with healthcare providers and a qualified hypnotherapist to determine the suitability of hypnobirthing based on individual circumstances.
To prepare for hypnobirthing sessions, it is helpful to educate yourself about the techniques, practice relaxation exercises, and maintain a positive mindset. Engaging in open communication with your hypnotherapist, attending childbirth education classes, and involving your birth partner can also contribute to a well-prepared experience.
Hypnotherapy can be used to assist with turning a breech baby by promoting relaxation, reducing tension in the body, and creating a calm environment for the baby to move into a more optimal position. It is important to consult with healthcare providers and work in conjunction with medical guidance.
Yes, hypnobirthing can be helpful for managing labour induction or augmentation by providing relaxation techniques, managing anxiety related to medical interventions, and promoting a positive mindset during the process. It can support women in adapting to the changes in their birth plans and maintaining a sense of control and calm.
Evaluating the progress and effectiveness of hypnotherapy for hypnobirthing can involve assessing changes in anxiety levels, relaxation ability, mindset, and overall confidence in the birthing process. Regular communication with the hypnotherapist, practising techniques, and discussing experiences with healthcare providers can help evaluate progress.

More Treatments