In the late 1970s Bruce Alexander, a psychologist at Simon Fraser University in British Columbia, Canada, developed a contentious hypothesis. In a global society which focused entirely on the role drugs played in addiction, Alexander looked instead at a different enemy: the environment.

At the risk of over-simplifying things, he believed drug use – and therefore addiction – was much less likely to be prevalent if people were given alternative choices to make. Unsurprisingly, the science community all but laughed at him.

But Alexander believed he was onto something and to prove it, he developed the Seduction Experiment based in something that came to be known as Rat Park.

...

Continue reading...